如何灵活谈判价格-英文邮件模板大全(2022)

与客户谈判价格时我们应该注意什么?

与客户谈判产品价格是销售技巧中可能发生的许多事情之一,它也是影响你最后赚取多少钱的关键时刻之一。因此,为了增加你获得更多金钱的机会,你必须知道你的产品究竟值多少钱,并确保你的客户也知道这一点。

基本原则

以下是与客户谈判价格时应考虑的五点。

知道市场会承受什么

如果我们追溯过去,可以发现产品的价格通常是由卖家而不是客户决定的。然而,随着时间的推移,买方往往根据他们认为的价值来确定自己的价格。

因此,你可能要问自己:我是否以尽可能多的价格出售我的产品?还是我试图与我的客户达成一个合意的价格?如果你必须在这两个选项中做出选择,请选择后者,因为与快乐的客户长期合作要比快速赚钱好得多。

必要时提供折扣

尽管一直提供折扣并不是好事,但有时提供折扣可以帮助打破障碍,让客户觉得从你这里购买时得到了额外的东西。当你向买家提供折扣时,不要忘记,这也应该是一个很好的机会,让他们了解你产品的市场价格,并与你的竞争对手进行价格比较。

但是,如果你担心因为打折而长期亏损,我们建议你谨慎行事,不要过于频繁,这样折扣才会对达成交易有帮助。

用长期合同赢得信任

当你与客户签订较长的合同时,他们会更加依赖你,因为他们知道,要找到以这个价格卖给他们同样产品的人要难得多。这就是为什么在达成交易时,谈判短期价格并没有帮助。事实上,你可能想把桌子转过来,给他们一个更低的价格,以使他们确信长期与你保持合作。

不要与你的供应商竞争

在很多情况下,公司会根据他们支付产品的价格来决定他们的价格,这正是我们所说的合同价格。如果你的产品不能以超过这个价格出售,那么提供产品就没有任何意义,因为它对任何人都没有帮助,甚至对你自己也没有帮助。

给产品定价时要考虑长远

当你准备为你的产品定价时,你可能要考虑各种因素,包括它在未来要花多少钱来生产,它会有什么样的需求,它的最终价格会是多少。

你还应该记住,当客户知道他们得到了一个好的交易,他们更有可能回来购买更多的东西,这正是你想要的。

总之,确定产品的价格是销售技巧中最重要的事情之一,因为它可以帮助你达到你的目标,或者让你赔钱。 

以下是一些模板,希望能够能对你的日常跟进文案写作有所帮助。

如果你有任何评价,欢迎在评论区留言。

邮件模板

 

模板1

Dear Bob,

I wanted to follow up about our meeting yesterday. We are very excited to start to work with you on your website redesign project. As part of the design process, we will need to know how much budget you have allocated for the total project. Please let us know if this works for you and what would be the best time to call you about further details.

Sincerely,

Marketing Design Company Marketing Team

模板2

Dear John,

We are pleased to offer for your consideration one unit of our latest product, the Scooter. We know you will find this inspiring new model most promising.

As you requested, we have priced it at US$500 per unit plus $10 freight and insurance charges payable upon delivery, FOB Anywhere. It is our best price.

· We are making this offer for five (5) days, after which time we will take the proposal under consideration.

· Please advise if you would like to accept our offer within the next 24 hours. If not, please indicate the best price you can offer us at this time.

If you have any questions, please feel free to call us at any time.

Best regards,

模板3

Dear Customer,

I was surprised to receive your email. Thanks for your interest in our product.

According to the product’s basic information, I think it will be difficult for us to reduce price than what you offered at present because we are a company with a good reputation and long history. We hope you understand this situation. However, if you purchase more than the quantity you wanted, we could consider giving some discounts.

Please kindly let me know your final price of purchase.

It will be my great pleasure if we can come to a successful conclusion.

Best regards,

模板4

Dear Tom,

We have received several questions about the reason for changing our price structure and wanted to provide you with some background information on this decision. We looked at our current product offering, client needs and how we work with you, our channel partner, as part of that process.

As you are aware, the market has been highly competitive over the past few years. As part of our commitment to you, we want to ensure that [PRODUCT NAME] remains an attractive proposition for your clients. We have made some changes so that we can be more flexible in how we work with you and so that you can deliver even better value to your customers.

As a result, we will be increasing the list price of [PRODUCT NAME] to $XXX. Our new partner program will provide you with more support and better margins than ever before. We appreciate your support in helping us deliver on our brand promise and look forward to continuing to work with you in the future.

Thank you for your continued support and understanding.

Yours sincerely,

模板5

Dear Lis,

I hope you are doing well. It seems that we may have some potential customers interested in Bicycles; I would like to see if 你(name) can help us with the negotiation. That being said, please find attached a price list for your reference. We believe our prices are very competitive and can be open to negotiation.

Best regards,

模板6

Dear customer A,

Thank you for your email.

I think I can help you with this question.

Since there are no fixed prices, the price needs to be negotiated.

Depending on how much quantity or other factors, there might be some discount or special offer (for example, if your order goes over $500, it could qualify for free shipping or some different type of offer).

The price depends on the quantity (the more you order, the cheaper the price gets per item), whether there are any discounts or special offers at that time and if we use our promotional coupon.

Please let me know how much you want to order, and I can provide a quote for your reference.

Best regards,

模板7

Dear Customer,

Concerning our previous correspondence and to the attached catalogue, we confirm that we are pleased to offer you the following item.

We have received your purchase order for quantity 50 of our coloured pencils at $0.5 per unit – a total price of $25,000. We regret that we cannot accept this order.

Our prices are quoted ‘ex-works, and we cannot make any concessions on these, as our margins are low. However, we believe it may be possible to meet your requirements by offering you a quantity discount as follows:

We will offer the above price an additional 5% discount if you agree to place orders for this quantity.

Please advise by return if this is acceptable to you. We will then issue an official order confirming the new price and conditions of sale.

Best

模板8

Dear Customer,

I would like to thank you for your interest in ____ (our product/service).

As we discussed on the phone, I will be attaching our pricing list and terms and conditions. We know that price is important when making a purchase decision, so we’ll do our best to answer any questions you have about price.

– As you requested, our prices are now lower than the previous price you were considering. However, there is a downgrade in quality. We will need to charge an additional fee for this product because it requires more man-time and materials compared with other products. Also, this product may not be available after the sale. You can decide whether or not you want to proceed with the purchase.

– I’ve checked and there isn’t a price lower than ours for the same quality, because we’re using very high-quality materials and our craftsmanship is excellent. I’m afraid that we won’t lower the price, but I can offer you our loyalty discount.

– Let me check with my manager. If it’s possible, we will inform you as soon as possible.

If that meets your needs, please let us know, and we’ll proceed with the order.

Best regards,

YOUR NAME

模板9

Dear Customer,

I hope you are doing well. We have always been trying to carry out the best service for our customers, so I would like to take advantage of this opportunity to ask for your advice on further improving our services.

Looking at our current business relationship, do you think it is necessary to adjust the price level? If yes, what would be an appropriate price range?

Best regards,

Product Manager Emma Yang

模板10

Dear Jack,

I hope you are doing great; I’m excited to hear that the new product is done and will arrive soon! So let me get right down to business; I would like to get your opinion on what you think the price should be for this product.

We’re currently using $30/unit as our base price, but it’s possible that due to increased production costs, we’ll have to raise the price. What do you think?

In regards to the change of price, I’m flexible. Do you have a figure in mind that works for you?

I believe any number between 25 and 35 is an acceptable range. Let me know what your thoughts are.

Thank you for your time; I look forward to hearing from you!

Sincerely,

 

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