外贸跟进邮件模板大全(2022)

跟进电子邮件应该简短明了。它们应该包含一个很好的号召性用语,使您的客户可以简单轻松地执行您希望他们执行的操作以完成交易。

根据 Hubspot 的说法,后续电子邮件的最佳长度是 2 封电子邮件。

第一封电子邮件应在初次联系后一天发送,第二封电子邮件应在此后两天发送。

第一封电子邮件应该具有友好的语气,包括您要联系的人的姓名,并提及您在对话中讨论过的具体内容。

第二封电子邮件应包含您认为他们可能感兴趣的新内容,并要求他们采取行动。

基本原则

关于如何通过电子邮件联系客户以说服他们与您完成交易的规定。

个人化口吻

个人化口吻是什么? 不要用官方的语气:’嗨!我是你们的供应商,我们需要谈谈我们最后的订单。而是以私人的语气写:“约翰,你好吗?”

感谢客户的业务,并让他们知道您将为他们做什么。

具体怎么做?感谢您的订单,告诉客户为什么他们应该为向您订购而感到高兴,以及如果他们在别处购买会出现什么问题。

提供其他地方没有的有价值的信息(电子书、免费在线课程等)

你如何准备所有这些信息?您可以准备带有一些提示或电子书的视频,这将有助于客户增加利润。说明他们所有人都专门为满足他们的需求而准备,他们无需做任何其他事情,只需订购即可。

提醒客户您的联系信息以及他们如何与您取得联系

怎么做才恰到好处?你可以这样说:‘有什么需要随时联系我。我们一直在这里为您服务。此外,告诉客户如何与您联系以及何时最好这样做。

提出您的客户无法拒绝的提议

例如?如果客户在给定的时间段内下另一个订单,您可以提供折扣。此外,您可以准备一些奖金,如果客户完成这笔交易,这些奖金将可用。

给他们他们想要的,不多也不少(只是忠于事实)

目标是什么?营销人员和销售经理最常犯的错误之一是写太多,这会激怒他们的客户并让他们退订您的列表。这正是你不应该做的。保持一切简短明了,这样客户就会发现它很容易阅读。

再次对他们的业务表示感谢

如何正确地做到这一点?再次感谢他们,强调您的乐趣与他们的相同,并且您很高兴拥有他们作为客户。

包含指向您网站的链接或电子邮件注册表单,以便他们保持联系。

您可以创建一个简单的电子邮件注册表单,这样您就可以在不打扰客户的情况下保持联系。此外,您还可以添加指向您网站的链接,并提供有关他们如何与您联系的更多选项。

为潜在客户提供额外的奖金和优惠,让他们一次又一次地与您合作

您可以为再次与您做生意的人提供奖金。奖励可以是欢迎奖金或感谢客户购买的礼物。

设定最后期限

设定最后期限的目标是什么?告诉您的客户,如果他们想获得一定的折扣,例如,他们需要在一定时间内下订单。设定一个截止日期,并向他们明确表示您不能保证在此日期之后提供同样优惠的报价。

说再见,但不要挂断!客户通常很看重你能给他们的一点点额外的东西

让他们觉得自己在掌控之中。例如您可以包含相关的 pdf 或写一篇关于他们目前感兴趣的东西的文章。这会让他们觉得自己在掌控之中,并且您真的很关心他们的需求。

以下是一些模板,希望能够能对你的日常跟进文案写作有所帮助。

如果你有任何评价,欢迎在评论区留言。

邮件模板

email 1: 促销为卖点

Hi [name of customer],

I hope you are doing well.

I wanted to tell you about our new promotion on vape!

We have a buy 4 get 1 free promotion with the vape pens that come in gum, mint, cherry, and vanilla flavours.

This is a great way to try out some different types of vape pens. You’ll be able to try out a bunch of flavours and add another vape pen for free to your order! We also have several starter kits available.

If you wanted to pick any of these up with the buy 4 get 1 free promotion, please let me know to invoice you for that amount.

email 2:购买流程为话题

Hi [name of customer],

I hope you are doing well!

A new order is coming up for our vape products. The process has been changed slightly, so I wanted to let you know about it now. On this order, we will be picking the flavour and colour of vape pens that you receive. We will also be choosing the case that they come in.

To place this order, simply reply to this email with “I agree to these terms” or “I do not agree.” This way, we know you are OK with the changes, and it will move forward.

Thank you for your understanding! Let me know if you have any questions.

email 3: 客户戒烟切入,建议加入EDM列表

Hey,

Thanks for the email. Hope you’re doing well!

I’m glad to hear that vaping has helped you out of your smoking habit. It’s fantastic to know you’ve got one less bad thing in your life. You should be proud of yourself! OK, there are a couple of new items at our vape shop, and it’s time for us to start some recent marketing efforts.

I want to get you on our email list.

This is where we send updates about new vape stuff that comes in, special deals and discounts for vapers, and occasional information that might be helpful or interesting. I’ll try to keep it fun and informative! Once a week should be perfect. If you’re interested, just sign up below, and we’ll be in touch. Let me know if you have any questions or thoughts.

[SIGN UP FORM BELOW]

Thank you again for the email, and I hope to hear from you soon!

Email 4: 技术差别为话题

Hello [customer name],

I’m glad that we could get your order out to you and that you’re enjoying the products. Let me tell you a little bit more about them! While they may look similar, there are differences between e-cigarettes and vape pens. E-cigarettes look like traditional cigarettes and are disposable. At the same time, vape pens give the user more control over the intensity of their hit, thanks to adjustable heat settings. If you have any other questions about vaping or how the products work, let me know. I’m always happy to help!

If you’re ever looking for new vape gear, please feel free to visit my website at [website].

Have a great day!

email 5: 旧话重提+促销

Hello, I am writing to follow up on our conversation back in June.

The reason for this email is because I wanted to let you know that we will be running a promotion on our e-cigs.

Starting 2/1, we’ll begin offering free shipping and 5% off of all vape products. We’re also going to offer 3 bottles of juice for just $19.99 every time you order one bottle!

We just want to let you know that we’re doing everything we can to help bring customers back 🙂

We hope everyone is well with you and your family!

Thank you for being a part of our business, as always.

Best,

email 6: 质量体验为话题

Hi Alex, I hope you are well.

I just wanted to write a quick email about the vape you ordered recently. We have had some feedback on our social media accounts regarding it, so we thought it best to follow up – not all vapes are suitable for everyone! Since vaping is still relatively new, there isn’t much information on the health risks associated with vaping. We have had some customers experience nausea, dizziness and headaches after trying our vape, so I am writing to tell you that this is very normal. There is a mixture of chemicals in the vape, including nicotine which can sometimes cause these side effects.

I hope this doesn’t put you off vaping; hundreds of thousands of people have turned to vape as an alternative to smoking. What might be suitable for some people may not work for others. Hence, I recommend trying out the vape before purchasing it or using a different vape if you can – we’ve attached a list of other vapes we sell, along with their reviews and feedback from customers.

If you would like to try another vape, please let us know, and we can offer an order discount or refund for the vape. Our customer care line is open from 9am-5pm Monday-Friday (phone number attached). Once again, I hope this hasn’t put you off vaping, but I wanted to write to make sure you make an informed decision.

If you don’t want to try another vape, let us know what went wrong, and we’ll make sure it doesn’t happen again.

We hope to catch up soon.

From the whole team at [COMPANY],

email 7: 售后回访

Hi, xxx! This is XXXXXXXX from XXX.com.

Thank you for purchasing our vape devices before! We do sincerely appreciate your purchase with us.

Would you mind filling out this survey?

Just click on the link below and fill in your opinions about the product, service, etc. As a bit of a token of appreciation, we’ll send you a coupon of 15% off on your next purchase of the same product.

Thanks! Please click here to fill out the survey: https://www.xxxx.com.

email 8: 售后操作指导

Thank you for your purchase! We are grateful that you chose us for your e-cig needs. One of the critical components in ensuring a successful vaping experience is following proper etiquette. Below are some guidelines to help with this process. Lastly, be sure to check out our website at www.productsfromus.com often as we’re always adding new products.

1) Cleanliness is next to vaping. The number one rule about e-cigs is that they are not supposed to be used indoors. Vaping negatively affects the indoor air quality and can make family members sick if you do it in the home (even with a vented room). Be sure never to vape in the house and if you do, make sure to open a window and turn on the fan.

2) Just like cigarettes, vaping has its own etiquette. For example, it is never acceptable to vape around children or pregnant women. This can harm their health and lead to other problems. It’s also not good to vape in the workplace because this creates an unprofessional image that you don’t take your job seriously. At home, these rules apply, too. It’s never OK to vape in front of your husband or wife because they might be offended, leading to problems in the relationship.

3) When vaping outdoors, it’s best not to do so in groups unless you want everyone around to know what you’re doing. So when vaping outdoors, vape alone and discretely.

4) Before vaping in any setting, be sure to ask for permission. This rule applies to nearly every environment. Although you might know it’s alright, others might not, and so asking for their approval demonstrates your respect for them. For example, when vaping at a barbeque with friends or family members, before you take your first puff, make sure you ask if it’s OK.

5) It’s never acceptable to vape in a car or uses an e-cig during driving. This is against the law and also dangerous because vaping might distract the driver. If the person with you doesn’t approve of your vaping, don’t do it around them either – even if they are in the passenger seat.

6) Finally, when vaping in public, make sure to take only quick puffs. This keeps both the amount of vapour you exhale low and prevents people from noticing what you’re doing. For example, it’s OK to be seen taking a single puff on your e-cig but avoid taking multiple consecutive drags. If people see you vaping, let them know that it’s OK to vape in the area by asking them if they mind.

7) That’s all for now! Check out our website often as we’re adding new products weekly!

Thank you again for your purchase! We hope you enjoy vaping with us constantly.

Email 9: 发货提醒

Hi _______!

I checked the tracking number, and the package was delivered today. Thank you for your order, and enjoy vaping with it! If you have any questions or concerns, feel free to contact us at _________ again.

Here’s a coupon code just for you: XXXXXX, good until _____.

Thanks again; we appreciate your business.

We hope to do business again soon!

Email 10: 行业新闻及个人见解为话题

Dear [Customer’s Name],

I have been seeing a lot recently about vaping and wanted to reach out to provide some insight. 

As an [company] employee who vapes and cares deeply about our community, I am happy to answer any questions you may have. Vaping has allowed me to live life comfortably with [their] condition, and I would hate for someone to miss out on such an essential part of my life out of fear.

Vaping is not smoking, and it should not be treated as such. Vaping provides many of the same physical benefits to the body than smoking does. However, there are no second-hand smoke effects on bystanders.  

Because vaping introduces vapour into the lungs instead of burning tobacco or other chemicals, you will find that vaping eliminates 90%+ of the smell associated with smoking cigarettes.  

I am not trying to say that vaping is healthy, but it definitely has its benefits. There are no carcinogens or second-hand smoke effects on bystanders with vaping, and the flavours really allow me to personalize my vaping experience.  

All in all, I hope you understand that this product is something I am incredibly passionate about, and it has helped me so much. I hope you know that the news coverage surrounding vaping is really just highlighting a growing industry and not something to be afraid of.

Thank you for taking the time to read this email. Please reach out to [company] with any questions or concerns.

Best,

Your Name:

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