根据 Hubspot 的说法，后续电子邮件的最佳长度是 2 封电子邮件。
让他们觉得自己在掌控之中。例如您可以包含相关的 pdf 或写一篇关于他们目前感兴趣的东西的文章。这会让他们觉得自己在掌控之中，并且您真的很关心他们的需求。
email 1: 促销为卖点
Hi [name of customer],
I hope you are doing well.
I wanted to tell you about our new promotion on vape!
We have a buy 4 get 1 free promotion with the vape pens that come in gum, mint, cherry, and vanilla flavours.
This is a great way to try out some different types of vape pens. You’ll be able to try out a bunch of flavours and add another vape pen for free to your order! We also have several starter kits available.
If you wanted to pick any of these up with the buy 4 get 1 free promotion, please let me know to invoice you for that amount.
Hi [name of customer],
I hope you are doing well!
A new order is coming up for our vape products. The process has been changed slightly, so I wanted to let you know about it now. On this order, we will be picking the flavour and colour of vape pens that you receive. We will also be choosing the case that they come in.
To place this order, simply reply to this email with “I agree to these terms” or “I do not agree.” This way, we know you are OK with the changes, and it will move forward.
Thank you for your understanding! Let me know if you have any questions.
email 3: 客户戒烟切入，建议加入EDM列表
Thanks for the email. Hope you’re doing well!
I’m glad to hear that vaping has helped you out of your smoking habit. It’s fantastic to know you’ve got one less bad thing in your life. You should be proud of yourself! OK, there are a couple of new items at our vape shop, and it’s time for us to start some recent marketing efforts.
I want to get you on our email list.
This is where we send updates about new vape stuff that comes in, special deals and discounts for vapers, and occasional information that might be helpful or interesting. I’ll try to keep it fun and informative! Once a week should be perfect. If you’re interested, just sign up below, and we’ll be in touch. Let me know if you have any questions or thoughts.
[SIGN UP FORM BELOW]
Thank you again for the email, and I hope to hear from you soon!
Email 4: 技术差别为话题
Hello [customer name],
I’m glad that we could get your order out to you and that you’re enjoying the products. Let me tell you a little bit more about them! While they may look similar, there are differences between e-cigarettes and vape pens. E-cigarettes look like traditional cigarettes and are disposable. At the same time, vape pens give the user more control over the intensity of their hit, thanks to adjustable heat settings. If you have any other questions about vaping or how the products work, let me know. I’m always happy to help!
If you’re ever looking for new vape gear, please feel free to visit my website at [website].
Have a great day!
email 5: 旧话重提+促销
Hello, I am writing to follow up on our conversation back in June.
The reason for this email is because I wanted to let you know that we will be running a promotion on our e-cigs.
Starting 2/1, we’ll begin offering free shipping and 5% off of all vape products. We’re also going to offer 3 bottles of juice for just $19.99 every time you order one bottle!
We just want to let you know that we’re doing everything we can to help bring customers back 🙂
We hope everyone is well with you and your family!
Thank you for being a part of our business, as always.
email 6: 质量体验为话题
Hi Alex, I hope you are well.
I just wanted to write a quick email about the vape you ordered recently. We have had some feedback on our social media accounts regarding it, so we thought it best to follow up – not all vapes are suitable for everyone! Since vaping is still relatively new, there isn’t much information on the health risks associated with vaping. We have had some customers experience nausea, dizziness and headaches after trying our vape, so I am writing to tell you that this is very normal. There is a mixture of chemicals in the vape, including nicotine which can sometimes cause these side effects.
I hope this doesn’t put you off vaping; hundreds of thousands of people have turned to vape as an alternative to smoking. What might be suitable for some people may not work for others. Hence, I recommend trying out the vape before purchasing it or using a different vape if you can – we’ve attached a list of other vapes we sell, along with their reviews and feedback from customers.
If you would like to try another vape, please let us know, and we can offer an order discount or refund for the vape. Our customer care line is open from 9am-5pm Monday-Friday (phone number attached). Once again, I hope this hasn’t put you off vaping, but I wanted to write to make sure you make an informed decision.
If you don’t want to try another vape, let us know what went wrong, and we’ll make sure it doesn’t happen again.
We hope to catch up soon.
From the whole team at [COMPANY],
email 7: 售后回访
Hi, xxx! This is XXXXXXXX from XXX.com.
Thank you for purchasing our vape devices before! We do sincerely appreciate your purchase with us.
Would you mind filling out this survey?
Just click on the link below and fill in your opinions about the product, service, etc. As a bit of a token of appreciation, we’ll send you a coupon of 15% off on your next purchase of the same product.
Thanks! Please click here to fill out the survey: https://www.xxxx.com.
email 8: 售后操作指导
Thank you for your purchase! We are grateful that you chose us for your e-cig needs. One of the critical components in ensuring a successful vaping experience is following proper etiquette. Below are some guidelines to help with this process. Lastly, be sure to check out our website at www.productsfromus.com often as we’re always adding new products.
1) Cleanliness is next to vaping. The number one rule about e-cigs is that they are not supposed to be used indoors. Vaping negatively affects the indoor air quality and can make family members sick if you do it in the home (even with a vented room). Be sure never to vape in the house and if you do, make sure to open a window and turn on the fan.
2) Just like cigarettes, vaping has its own etiquette. For example, it is never acceptable to vape around children or pregnant women. This can harm their health and lead to other problems. It’s also not good to vape in the workplace because this creates an unprofessional image that you don’t take your job seriously. At home, these rules apply, too. It’s never OK to vape in front of your husband or wife because they might be offended, leading to problems in the relationship.
3) When vaping outdoors, it’s best not to do so in groups unless you want everyone around to know what you’re doing. So when vaping outdoors, vape alone and discretely.
4) Before vaping in any setting, be sure to ask for permission. This rule applies to nearly every environment. Although you might know it’s alright, others might not, and so asking for their approval demonstrates your respect for them. For example, when vaping at a barbeque with friends or family members, before you take your first puff, make sure you ask if it’s OK.
5) It’s never acceptable to vape in a car or uses an e-cig during driving. This is against the law and also dangerous because vaping might distract the driver. If the person with you doesn’t approve of your vaping, don’t do it around them either – even if they are in the passenger seat.
6) Finally, when vaping in public, make sure to take only quick puffs. This keeps both the amount of vapour you exhale low and prevents people from noticing what you’re doing. For example, it’s OK to be seen taking a single puff on your e-cig but avoid taking multiple consecutive drags. If people see you vaping, let them know that it’s OK to vape in the area by asking them if they mind.
7) That’s all for now! Check out our website often as we’re adding new products weekly!
Thank you again for your purchase! We hope you enjoy vaping with us constantly.
Email 9: 发货提醒
I checked the tracking number, and the package was delivered today. Thank you for your order, and enjoy vaping with it! If you have any questions or concerns, feel free to contact us at _________ again.
Here’s a coupon code just for you: XXXXXX, good until _____.
Thanks again; we appreciate your business.
We hope to do business again soon!
Email 10: 行业新闻及个人见解为话题
Dear [Customer’s Name],
I have been seeing a lot recently about vaping and wanted to reach out to provide some insight.
As an [company] employee who vapes and cares deeply about our community, I am happy to answer any questions you may have. Vaping has allowed me to live life comfortably with [their] condition, and I would hate for someone to miss out on such an essential part of my life out of fear.
Vaping is not smoking, and it should not be treated as such. Vaping provides many of the same physical benefits to the body than smoking does. However, there are no second-hand smoke effects on bystanders.
Because vaping introduces vapour into the lungs instead of burning tobacco or other chemicals, you will find that vaping eliminates 90%+ of the smell associated with smoking cigarettes.
I am not trying to say that vaping is healthy, but it definitely has its benefits. There are no carcinogens or second-hand smoke effects on bystanders with vaping, and the flavours really allow me to personalize my vaping experience.
All in all, I hope you understand that this product is something I am incredibly passionate about, and it has helped me so much. I hope you know that the news coverage surrounding vaping is really just highlighting a growing industry and not something to be afraid of.
Thank you for taking the time to read this email. Please reach out to [company] with any questions or concerns.
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