谁是你的目标受众？你的第一步是通过选择你愿意向其出售产品的目标受众来选择合适的关键词进行SEO文案写作。这都是为了接触正确的人，而不是随便什么人。例如，假设你正在销售用于专业厨房的”LED under-counter lights”。在这种情况下，你的关键词列表可能包含 “professional kitchen lighting”, “commercial kitchen lighting”, or even “commercial restaurant lights”等词。
› restaurant lighting › kitchen led lights › under cabinet lighting 你可以看到，所有这些术语都与你的LED产品和有兴趣购买它的人有关。
下一步是考虑你要强调哪些产品特点，以便谷歌在搜索结果中首先考虑它们。你的产品特点将在吸引潜在客户到你的网站上发挥关键作用。例如，如果你想销售台下灯，突出”bright” or “energy-efficient” 等产品特征可能会增加转化率，因为人们在搜索节能和足够明亮的LED灯时往往会使用这些术语。
LEDs are an integral part of our life right now, which is why it’s not uncommon to see them being used in billboards, building-front advertisements or even on TV. While their efficiency and longevity are certainly benefits of using this type of lighting, the ease by which you can change the message they display is just another reason why marketers are using them for their marketing campaigns.
And that’s where the challenge lies: how do you write copy that will make people want to buy your product? How do you make sure that the message which is being displayed through LED lights are enticing enough for someone to click on the “call-to-action” button?
The answer to these questions lies in how well you can write copy for your LED lights sign. Here are 5 tips to help you out:
1. Make sure that the message is creative yet brief
It’s not enough to provide a creative and enticing message; it also has to be as brief as possible (ideally with 3 words or less). For instance, if you were to create a marketing campaign for LED lights that are targeting teenagers, your message shouldn’t simply say “get these”. You need to give them an incentive; for example, by saying “get these now”, it is clear that they won’t regret getting LED lights at all.
2. Make sure that the text can be easily read
There are tons of LED lights that you can buy online or at your local hardware store, but not all of them are well-made. Some brands use LEDs with low-grade lenses, which diffuse the light in a very scattered manner, which can make it hard for people to look at it. So make sure to do some research before buying the product. Also, don’t try to squeeze in a long message in a LED light that has a small screen size since it won’t be able to show it all anyway.
3. Don’t use an animated GIF if you can’t include a call-to-action
There are so many things that you could write for a LED sign, but if you can’t include a call-to-action in it, then it’s just going to be wasting space. For example:
Hi! We’re having a sale on all of our products, and we would love for you to take advantage of that. You’ll never find another deal like this! Visit us online now!
This is so much better than saying, “we’re having a sale on all of our products”, with an animated GIF. You want to make sure that the text has enough impact so people will be more inclined to click on your banner ad or visit your website. It might seem like you’re just wasting precious space, but it’s well worth it if you want to increase your conversion rates.
4. Don’t fall for cheap tricks that don’t work anymore
There was a time when using “100% free” or “buy 1 get 1 free” would work for copywriting, but those days are long gone. People have become so used to seeing these phrases that it no longer works as an effective marketing strategy. In fact, being too aggressive with your copy is one of the main reasons why you’re not converting visitors into customers. For example, if your banner ad says “buy this and get that for free”, it’s more likely to get people annoyed than enticed.
People are so used to seeing short messages displayed on LED lights, so they don’t even dare to try.
5. Try to fit the message into a bigger picture (or one sentence)
It’s not always easy to write good copy for LED lights, but if you stick with it and try out different variations of how you phrase things, you will eventually get something catchy and memorable.
One of the first things you should focus on is your call to action. If you’re running a sale or offering some kind of promotion, then that would be your main message. With just one sentence, try to summarize what you want people to do by using words like “now”, “get”, or “shop”. It’s also important that your message is part of a bigger picture (for example, you could create a banner ad or run some kind of marketing campaign). It’s okay if it doesn’t make 100% sense to someone who hasn’t clicked on the link yet, but it should be clear to them once they do.
The bottom line is this: the key to writing good LED sign copy is to get straight to the point and not waste people’s time. If you can do that, then you will definitely see an increase in your conversion rates!
How to make SEO copywriting for LED products?
Copywriting is a challenging task for every website owner and SEO agency. Unique copy usually boosts traffic, builds trust with customers and gets more conversions. However, writing for the LED industry seems challenging because manufacturers use special terms as selling points.
To help you with the process, we’ve prepared comprehensive guidelines for writing SEO copy that boosts traffic and ranks well.
There are several things to consider when developing your LED website’s search engine marketing strategy:
#1 Your target audience – who would be interested in buying a LED product?
#2 Which terms they would use to search for it?
#3 What LED product features should I focus on when writing the copy?
Let’s take a closer look at these things and answer all of these questions.
1. Who is your target audience? Your first step is to choose the right keywords for SEO copywriting by selecting the target audience you are willing to sell your products to. It’s all about reaching the right people, not just any people. For example, suppose you are selling LED under-counter lights for professional kitchens. In that case, your keyword list might contain words like “professional kitchen lighting”, “commercial kitchen lighting”, or even “commercial restaurant lights”.
2. What terms your target audience would use to search for LED products?
People who want to buy a new LED product usually conduct a quick online search and read through the first few results, so optimising your website with those keywords is essential. For example, if you sell under-counter lights, some of the most common searches might be:
› restaurant lighting › kitchen led lights › under cabinet lighting You can see that all of these terms are relevant to your LED product and the people who would be interested in buying it.
3. What features of your LED products should you highlight? The next step is to think about which product features you want to emphasize, so Google considers them first in the search results. Your product features will play a key role in attracting potential customers to your website. For example, if you want to sell under-counter lights, highlighting product features like “bright” or “energy-efficient” might increase conversions because people tend to use those terms when searching for an LED light that saves energy and is bright enough.
As you can see, using the right keywords in your SEO copywriting is very important for improving your site traffic and conversions. Use this article as a template when writing unique content for your website or blog.
Remember to keep an eye on competitors’ websites. Hence, you know what they are doing in terms of search engine optimization. This way, you can maximize the sales from each customer by using proven SEO copywriting techniques.
Need an expert opinion about unique content for your LED website? CONTACT US today! Our experienced SEO consultants will help you find the best web marketing strategies to take your business to new heights.
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